Bespoke shopfitting for a
unique consumer experience
The Coronavirus pandemic saw a surge in online sales. Retail took a huge hit at a time when it was already reinventing itself to stay ahead of the curve.
Although 46% of shoppers would still prefer to visit physical locations over shopping online, the discerning consumer is now less swayed by the bright lights and uniform interior fit out of the archetypal shop. Instead, shoppers are looking for a unique, welcoming and satisfying experience from their trip to their local shopping centre.
Bespoke shopfitting with bespoke furniture design is realising its worth in retail’s battle for attention with online shopping. Unlike online shopping, where a website must make an impression in under 15 seconds to retain a visitor, a retail outlet visit can be an experience to savour. Shoppers can take their time to mooch and see goods ‘in the flesh’. For this reason, retailers are understanding the value of bespoke shopfitting to offer a visitor experience that converts to sales.